What's the Longest Name in New Zealand?
By Anna Hayes 2018-03-09
Located in the Hawke's Bay, near Porangahau, there's a hill called Taumatawhakatangihangakoauauotamateapokaiwhenuakitanatahu - pronounced "Taumata whakatangi hangakoauau o tamatea turi pukakapiki maunga horo nuku pokai whenua kitanatahu".
With 57 characters in its name, it is the longest place name in New Zealand, and the longest single word place name in the world.
Locals call it simply Taumata Hill.
About the Author
Hi, I’m Anna Hayes — a marketing strategist and website designer at Innovate Digital. I help New Zealand businesses and wellness brands grow with clarity, creativity, and purpose through thoughtful design and authentic digital marketing.
Alongside my work at Innovate Digital, I’m also passionate about natural health and wellbeing. My personal health journey began when I discovered the power of natural products through doTERRA and Nu Skin. What started as a way to support my family’s wellbeing has become a mission to help others live healthier, more balanced lives — while empowering them to build sustainable businesses of their own.
I love that both brands focus on quality, ethical sourcing, and community — values that mirror the way I approach my digital marketing work: with care, transparency, and long-term vision.
If you’d like to connect about digital strategy, brand design, or natural wellness opportunities, I’d love to hear from you.
Anna Hayes
